Rume de Londono

Sergio Londono:

Our family’s story with coffee is one of dedication, sacrifice, and love for the land. It all began with my grandparents, Jesús Londoño and Leticia Quiroz, who worked tirelessly to raise their 15 children in a home grounded in hard work and values on a small farm. Among them, my father, José Londoño, as the oldest of the siblings, took on a role of responsibility and support for the family from a young age, working alongside my grandparents on the farm. In the 1980s, after years of hard work, they managed to acquire the farm El Sinaí, a land that would soon become the heart of our family’s story.

When I took on the responsibility of working on El Rubí, I chose to honor my family’s legacy but also to innovate in coffee cultivation and processing. On the farm, I found a foundation of exotic varietals like Sudan Rume that had been planted with love and care, and it was then that I began a process of standardizing fermentation to achieve an exceptional cup quality. Thanks to this effort, today we have a specialty coffee that not only represents a commitment to excellence but also the fruit of a multi-generational story.